The Newcomer Program
A free beginner course, handed out through a small QR card on your counter. It recommends beginner cigars from your humidor, at your prices, and sends newcomers back to your counter to buy them.
Get Free Preview Access →See the full course your customers would be offered. No cost to your shop.
Someone walks in, stares at the humidor for a few minutes, and leaves with nothing. Or they grab the biggest, darkest stick on the shelf, have a rough first smoke, and you never see them again.
First-timers don't know what to ask for, and many feel awkward admitting it. Your staff can help, but only when the newcomer speaks up and the floor isn't busy.
Mild-to-medium sticks, with your single-cigar prices. You choose them, so you can feature what you want to move.
The page reads "Cigar Basics, courtesy of [your shop]" and lists your Shop Picks. I bring the cards to you.
What a cigar is, what to say at the counter, humidor manners, how to cut and light it, and how to smoke slowly, without inhaling.
The buying lesson tells them to ask for your Shop Picks at your counter, and the picks stay on their signup page for the next visit.
Customers who know what to ask for
They walk in with a name and a price in mind, for a faster, more confident sale.
Sales of your own stock
Every pick on your page is a cigar from your shelf. Nothing points to another store or an online retailer.
A better first experience
Beginners learn to start mild, cut and light properly and not inhale, so the first cigar goes well and they come back for a second.
Your signup count
Every signup records which shop's card it came from. Each month I tell you how many newcomers your card brought in.
What it costs
Nothing.
No fee, no contract, no minimum. I print the cards, build your page and keep your picks current. You can stop anytime.
This is a sample of the page a newcomer lands on after scanning a card. Yours would show your shop's name and your picks:
View the sample shop page ↗And with free preview access below, you can read every lesson your customers get: the free 5-lesson Cigar Basics course plus The Regular, the full $12 30-day program.
No. I never sell cigars, and I never will.
No. I never link to online cigar retailers. Your page recommends your picks and sends people to your counter.
The free course mentions two optional paid courses from me that build on it: The Regular ($12), a 30-day playbook for talking cigars with confidence, and The Aficionado ($27), a 90-day guided tasting of 12 cigars, mild to full. I don't sell cigars, and I never will.
The cards, page and course are marked 21+ only, and signup asks people to confirm they're of legal age. Your normal ID check still applies at the register.
I use them for the course and occasional offers. They can unsubscribe anytime, and I never sell or share their details.
Send me a quick text or email with the swap and I'll update your page.
Yes. Tell me and I'll pick up the cards and take your page down.
Free partner preview
You'll get instant access to both courses so you can see exactly what your customers would get. Adding your picks now is optional. You can send them later.